Factor affected to the success of ASEAN children news center (CAN)

Abstract

The research has two objectives 1) to study factors affecting the success of the ASEAN Children News Centre (ACN); and 2) to propose further suggestions to sustain the success of the ASEAN Children News Center (ACN). This study has used qualitative approach. Key informants composed of one hundred and seventeen. For Focus Group Discussion was one hundred and eight composed with 3 Government Organizations staffs (GOs) the Bangkok Metropolitan Educational Office and 9 from ACN schools network composed of 1 director, 3 teachers, and 5 students. For in-depth interviewed was 9 representatives from all member countries of ASEAN either one teacher or one student. All key informants were purposively selected based on their relevant works, duties, and experiences with all kinds of communication and media for youths and children from all levels (policy to practical levels). Results were 1) policy & people factor found all ASEAN member countries should have their own tangible and continuous policy to raise more awareness to all their children to recognize how important of ASEAN region besides from each own country then integrated with other member countries; 2) media & activities factor found all ASEAN children should be trained about media literacy, then they can apply to their real uses in their daily life as well as has their own communication channel that link to each other with participatory base collaboration; and 3) management factor found 3.1) Policy management : ACN must take the tangible role to be the communication channel for all ASEAN children to share, to facilitate and create all kinds of collaborations among all ASEAN member countries with its tangible host agency and more professional staffs especially about ICT; 3.2) Place management: Should be able to use all facilities of the host agency and all its networks such as the Bangkok Metropolitan Office, the Ministry of Education, the Ministry of Culture, etc. for any kind of ACN's activities; 3.3) Budget management: Be more tangible and systematic management among all pilot schools as well as all relevant networks both in Thailand and in other ASEAN member countries; and 3.4) Networks management: Should set up clear structure among all networks as well as other relevant partners in working together for ACN both at the country level and at the regional ASEAN levels